BBA Specialization

Online BBA in General Management

The General Management specialization gives you a strong, well-rounded foundation in business — from accounting and marketing to HR and operations. It's ideal if you want to explore multiple business areas before choosing a career path, or if you aim for leadership roles that require broad business understanding.

3 Years / 6 Semesters UGC Entitled NAAC A++ 100% Online
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3 YearsProgram Duration
₹23,500Per Semester
6Semesters
500+Hiring Partners
Curriculum

General Management Program Structure

Master the fundamentals of business across every function.

Semester 1 & 2

  • Principles of Management
  • Business Economics
  • Financial Accounting
  • Business Statistics
  • Communicative English
  • Business and MIS

Semester 3 & 4

  • Marketing Management
  • Organizational Behavior
  • Human Resources Management
  • Quantitative Techniques
  • Financial Management
  • Business Laws

Semester 5 & 6

  • Strategic Management
  • Business Ethics & CSR
  • Entrepreneurial Development
  • Production & Operations Management
  • International Business
  • Internship
Electives

Specialization Electives

Choose from a curated set of electives that deepen your expertise in General Management.

General Management Electives

  • Advanced Excel
  • Power BI for Business
  • Digital Marketing Fundamentals
  • Leadership and Team Management
  • Business Communication
  • Negotiation Skills
  • Design Thinking
  • Project Management
  • Business Analytics Essentials
  • Entrepreneurship Capstone
Fees & EMI

Transparent pricing for General Management

Affordable fee structure with zero-cost EMI options and scholarships.

ParticularsDurationAmount
Semester 16 Months₹23,500
Semester 26 Months₹23,500
Semester 36 Months₹23,500
Semester 46 Months₹23,500
Semester 56 Months₹23,500
Semester 66 Months₹23,500
Total Program Fee3 Years₹1,41,000
Zero Cost EMI (6 Months)

From ₹4,375/month

No interest, no hidden charges. Split your fees into easy monthly installments.

Scholarships Available

  • Defence Personnel 20%
  • Martyr's Wards 20%
  • Sports (IOC/IOA/AIU) 25–100%
  • Divyang 20%
  • Amrita Vidyalayam 20%
  • Amrita Alumni 10–20%
  • Amrita Talent Hunt 20%
Career Outcomes

Where a General Management BBA can take you

Our graduates work across leading companies in India and abroad.

Business Analyst

₹4–8 LPA

Project Coordinator

₹3.5–7 LPA

Operations Executive

₹3–6 LPA

Management Trainee

₹3–6 LPA

Business Consultant

₹5–10 LPA

Entrepreneur

Self-Employed

Ready to specialize in General Management?

Join Amrita Online's UGC-entitled BBA program. Applications are open now.

Apply Now
SCHOLARSHIPS AVAILABLE: DEFENCE PERSONNEL (20%) • MARTYR'S WARDS (20%) • SPORTS (25-100%) • DIVYANG (20%) • AMRITA VIDYALAYAM (20%) • AMRITA ALUMNI (10-20%) • AMRITA TALENT HUNT (20%) SCHOLARSHIPS AVAILABLE: DEFENCE PERSONNEL (20%) • MARTYR'S WARDS (20%) • SPORTS (25-100%) • DIVYANG (20%) • AMRITA VIDYALAYAM (20%) • AMRITA ALUMNI (10-20%) • AMRITA TALENT HUNT (20%)