BBA Specialization

Online BBA in Digital Marketing & Sales

This specialization prepares you for the fast-growing digital marketing and sales industry. You'll master SEO, social media, performance marketing, content strategy, CRM, and sales techniques — everything you need to launch, grow, and scale brands online.

3 Years / 6 Semesters UGC Entitled NAAC A++ 100% Online
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3 YearsProgram Duration
₹27,500Per Semester
6Semesters
500+Hiring Partners
Curriculum

Digital Marketing & Sales Program Structure

Learn to build brands and drive growth in the digital age.

Semester 1 & 2

  • Principles of Management
  • Marketing Management
  • Communicative English
  • Business Statistics
  • Business Economics
  • Business and MIS

Semester 3 & 4

  • Digital Marketing Fundamentals
  • Consumer Behavior
  • Sales & Distribution Management
  • Business Laws
  • Financial Management
  • Research Methods

Semester 5 & 6

  • Performance Marketing
  • Social Media Strategy
  • Content & Brand Marketing
  • CRM & Sales Automation
  • Analytics for Marketers
  • Internship
Electives

Specialization Electives

Choose from a curated set of electives that deepen your expertise in Digital Marketing & Sales.

Digital Marketing & Sales Electives

  • SEO & SEM
  • Google Ads
  • Meta Ads
  • Influencer Marketing
  • Email Marketing
  • Marketing Automation
  • Salesforce CRM
  • Google Analytics
  • Content Strategy
  • E-commerce Marketing
Fees & EMI

Transparent pricing for Digital Marketing & Sales

Affordable fee structure with zero-cost EMI options and scholarships.

Particulars Duration Amount
Semester 1 6 Months ₹27,500
Semester 2 6 Months ₹27,500
Semester 3 6 Months ₹27,500
Semester 4 6 Months ₹27,500
Semester 5 6 Months ₹27,500
Semester 6 6 Months ₹27,500
Total Program Fee 3 Years ₹1,65,000
Zero Cost EMI (6 Months)

From ₹5,042/month

No interest, no hidden charges. Split your fees into easy monthly installments.

Scholarships Available

  • Defence Personnel 20%
  • Martyr's Wards 20%
  • Sports (IOC/IOA/AIU) 25–100%
  • Divyang 20%
  • Amrita Vidyalayam 20%
  • Amrita Alumni 10–20%
  • Amrita Talent Hunt 20%
Career Outcomes

Where a Digital Marketing & Sales BBA can take you

Our graduates work across leading companies in India and abroad.

Digital Marketing Executive

₹3–6 LPA

SEO Specialist

₹3–7 LPA

Social Media Manager

₹3.5–7 LPA

Performance Marketer

₹4–9 LPA

Sales Executive

₹3–8 LPA

Brand Manager

₹5–12 LPA

Ready to specialize in Digital Marketing & Sales?

Join Amrita Online's UGC-entitled BBA program. Applications are open now.

Apply Now
SCHOLARSHIPS AVAILABLE: DEFENCE PERSONNEL (20%) • MARTYR'S WARDS (20%) • SPORTS (25-100%) • DIVYANG (20%) • AMRITA VIDYALAYAM (20%) • AMRITA ALUMNI (10-20%) • AMRITA TALENT HUNT (20%) SCHOLARSHIPS AVAILABLE: DEFENCE PERSONNEL (20%) • MARTYR'S WARDS (20%) • SPORTS (25-100%) • DIVYANG (20%) • AMRITA VIDYALAYAM (20%) • AMRITA ALUMNI (10-20%) • AMRITA TALENT HUNT (20%)